Designed a wealth of assets for Bayer’s multiple pharmaceutical brands. Key tasks include: storyboarding animated HTML banners or videos, refreshing or updating existing website content, executing brand emails, and adjusting or conceptualizing print collateral for patients and healthcare providers.
STIVARGA Fight Campaign
The brand had conducted extensive market research with patients and caregivers and landed on the “FIGHT” concept, along with several key messages and visual takeaways. The brand requested to expand on the concept and research findings by creating multichannel campaign assets that would drive patients and caregivers to learn more about Stivarga as a treatment option.
The brand communicated a desire to focus on specific copy and image choices that performed well in testing. Oliver produced imagery (hand-holding pills) and messaging (chemo-free, oral treatment) accordingly.
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